Option B — stories carry it. 80 case studies indexed. Three chapter anchors.
Say "let's write" to pick up a chapter draft
First candidates: Brooks arc, Will + orchard, Dave visibility
Soulform for Shelby
Waiting on her round closing.
Check in when money's through → begin build
Clearing & Play Menu (Experiment)
Teaching pattern from Will session: obligation smothers play → source childhood play → build a freedom menu → schedule clearings. Wants to be a product.
Soulform: Pip-delivered interview. "What saturates you?" → "What did you love as a kid?" → builds a personal play menu + clearing practice
Essay/post: Write the teaching as a Tending Creativity piece — clearings, play menus, the boy energy
Workshop exercise: Group version for incubator or B2B. Each person builds their menu live, shares it
Guided audio: Voice-led imagination exercise. Walk through childhood play → name 5 items for your menu → schedule your first clearing
Site interactive: davegorum.com page where you build your play menu. Simple form → generates a printable/saveable card
To kick off: Start with the essay. The teaching is fresh from today's Will session. Write it while it's alive.
Meet Your X (Product Line)
Kristen wants to package. Project / Company / Agent.
Liminal — let Kristen lead packaging
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Ground — Alive but Dormant
PIB Site — Copy/structure pass needed. Micro-contact: look at hero for 5 min.
Capppy / Art — Gallery, prints, artist statement, Dark Allies. Pick one when creative energy wants play.